Link Sports — — an agency operating worldwide, finally with a website to match.

The problem. — operating worldwide, invisible online.

Link Sports represents athletes who compete at the very top of their sport. A center back at Arsenal. A center back at Paris Saint-Germain who just won the Champions League. An Olympic silver medalist ranked number one in the world in freestyle wrestling. The agency's commercial conversations happen with international clubs, global brands and English-speaking media every week.

The thing is, they didn't have a real website. The roster, the reach, the international footprint, none of it lived anywhere online that a brand director in London or a club's commercial team in Madrid could open and take seriously. The founders needed a first proper site that matched the rooms they were already walking into.

How we thought about it — build the room, name the names.

Three calls shaped the rest of the project. The first was language: public-facing in English by default, not Spanish with an English version bolted on. The audience is international, and the site had to read native to a reader in New York, Madrid or Dubai. Internal admin and our day-to-day with the client stayed in Spanish, which is its own competitive edge for a US-based or Latin American client with cross-border reach.

The second was structure. The instinct in sports representation is to organize a roster by discipline: football, tennis, wrestling. We pulled it apart and rebuilt it around the individual athlete. A name carries a story; a discipline carries a category, and brands and clubs buy names. The mega menu opens to a list of people, not sports, and every page after that decision got easier to write.

The third was operational. The client team isn't technical. So we treated the admin as a product of its own. Eight custom post types, each one purpose-built for what the agency actually edits. A login screen, a dashboard, and a sidebar that look nothing like default WordPress and everything like Link Sports. The team logs in and sees their own product, not ours.

What shipped. — a website and an operating tool, in the same delivery.

An editorial-grade public site with English-first navigation, services and roster, built for international readers, with a generative WebGL hero, a type system pairing Playfair Display for expression and DM Sans for everything functional, and a full-screen mega menu built to behave the same on a desktop trackpad and a phone thumb.

This is the first time the site looks like the room we're already in.

— Paolo Rivadeneira, Strategy, Link Sports

The numbers.

• 1st proper digital home for an agency operating across 4 continents
• 8 custom post types, fully editable by the client team